How Our Air Purification Technology Works – Nature’s Cleaning Power, Indoors

Our system mimics what Mother Nature does outdoors, using a natural process to clean and refresh the air inside your home or business.

HOW IT WORKS

When moisture in the air (humidity) passes through our light-based system, it creates powerful natural molecules that react with airborne pollutants like VOCs, odors, and certain harmful gases. These reactions produce organic oxidants—safe, active compounds that continue circulating through your space, helping to break down contaminants and freshen the air.

This process doesn’t rely on filters or harsh chemicals. Instead, it follows the same principles nature uses to keep the atmosphere clean—leaving your indoor air crisp, fresh, and revitalized, like the air after a rainstorm.

It’s continuous, low-maintenance, and completely safe for people, pets, and plants.

What Are Hydroxyls and How Do They Work?

Black and white drawing of a person wearing a hat and glasses, with trees and a building in the background.
Diagram showing UV rays from the sun hitting hydroxy compounds, releasing volatile organic compounds labeled VOC, which then form organic oxidants.

Nature's Process Outdoors

Sunlight produces hydroxyls & organic oxidants

  • Airborne hydroxyls are ideal sanitizing agents

  • Atmospheric hydroxyls are continuously produced by the action of the sun’s ultraviolet energy on oxygen and water in our atmosphere

  • Hydroxyls react so fast that they are consumed within a few milliseconds and never accumulate

  • Hydroxyls react with a broader range of chemicals

  • Hydroxyls react with volatile organic compounds (VOS) and produce organic oxidants, which also sanitize but are not as reactive so they exist longer then hydroxyls

  • Hydroxyls and organic oxidants keep the air outside safe to breathe by decomposing natural and man made pollutants and killing pathogens

Diagram explaining the inside and outside mechanisms of the PYURE device. Inside the device, UV rays from the PYURE Optic react with water in the air to produce hydroxyls, which interact with VOCs and organic oxidants. Outside the device, organic oxidants progressively break down organic contaminants through a cascade effect, involving multiple reactions with VOCs and organic oxidants.

Indoors with Pyure Dynamic Protection

Pyure produces the same concentrations of hydroxyls & organic oxidants as the sun generates outdoors.

  • Pyure technology produces the same concentrations of hydroxyls & organic natural oxidants indoors as are found in nature

  • By replicating the levels found outdoors, Pyure ensures safety and efficacy

  • Hydroxyls are a natural oxidant and the most important cleansing agent in our outdoor environment

  • Hydroxyls do not exist naturally indoors - they are consumed within milliseconds when produced by sunlight

  • Natural oxidants diffuse out of the device, react with VOCs and cascade throughout the space

How Pyure Technology® Kills Viruses, like the COVID-19 Virus, Bacteria, Mold, Odors and VOCs in Air and on Surfaces

Pyure uses ultraviolet (UV) energy to mimic the way sunlight sanitizes our outdoor environment by safely generating and diffusing hydroxyls and organic oxidants indoors. The hydroxyls react with volatile organic compounds (VOC) to generate powerful organic oxidants.

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Pyure Technology® has demonstrated its ability to destroy pathogens and improve air quality.

Purifies & Sanitizes Air

  • Kills airborne viruses, bacteria and mold

  • Neutralizes & decomposes VOC and other chemicals

Sanitizes Surfaces

  • Kills viruses, bacteria, yeast and mold

  • Does not negatively impact materials

Eliminates Odors

  • Cigarette smoke

  • Chemical odors

  • Mildew

Ready to breathe clean air again?

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